It is a known fact that social media is one of the most powerful platforms for digital marketing today! It allows you to connect to a bunch of people from all around the world. It will also allow you to connect to other businesses as well. More than 2 billion social media accounts are present today, which broadens your horizon, providing you the opportunity to reach many potential customers over the Internet. You need to know how to extract the maximum benefits from it.
Many big companies hire a social media manager with a salary ranging from PKR 25,000 for an intern to 60,000 or more for a professional manager. This is a huge amount for a small business. So, we have brought this article to help you regulate your social media yourself to earn desired results.
How to Run Social Media
Running a small business and being unable to afford a professional social media manager does not mean you can not get the benefits of managing it yourself! Here we are to help you through the process:
Create your Strategy
There is no such thing as one-size-fits-all, not for social media marketing strategies as well. Still, there are some general points that you can learn and strategize to get fruitful results.
First of all, you need to define your goals—brainstorm what you want to achieve through the social media platform. Either you want more sales, more traffic generation, or more leads. Have a clear mindset before diving into the process.
Secondly, define your targeted audience. Specify which type of people you want to interact with, their demographics, age, gender, location, etc. This information can help you better reach out to your audience and create content that makes achieving the goal easier.
Lastly, choosing your social media platform wisely is the most important thing. Not every platform is suitable for all types of businesses. For instance, LinkedIn is the most suitable platform if your brand deals with the B2B model as it deals with 97% of the B2B marketeers. And there are many alternatives to Facebook and Instagram nowadays.
Content is the way through which you communicate with your audience. It will attract people to your store and provide you with the opportunity to create leads and generate sales. There are a few things to keep in mind before creating the content for your page. The first and most basic step is to know your audience, their interests, and what tone is best suited for them.
Make sure to be authentic with your audience when creating your content. More people will likely be attracted to your content when they find genuineness in it. Moreover, try to think out of the box and create colorful, catchy, interesting content because no one wants to see boring and dry content. If you are still trying to decide what type of content to create, do some market research and surveys to know your audience and then step towards creating content.
After going through all the steps mentioned above, you need to check your progress; figure out which content is giving you the most positive response and which needs more work done. All the social media platforms provide you with the tools to look into the statistics of your posts, you can either use them or you can use multiple other software available for this purpose.
It would be best if you looked into the engagement metrics of your posts. Whether your content is doing well on the Internet or not? How many people have interacted with it? How many people have shared it with others? You can also check your likes, comments, and retweets along with the click-through rates if you have some promotion posts or ads going on.
Moreover, you can also see the reach of your content. Reach means how many people are seeing your content. If you have a large space, it means that a large number sees your content of people. You can determine your reach by looking at your followers, the number of people who have interacted with your account, the impressions, and the traffic coming your way. Social media tools provide you with demographic information about your audience as well. You can determine their age, gender, area, and interests. This information can come in handy when you are creating your future content.
People get bored repeatedly after watching the same thing, so do not be afraid to experiment with your content, strategies, and tactics. Introduce innovations that can attract more people, try different types of content, be politically aware and refrain from using offensive phrases, use different times of the day to upload your content, and then analyze your results to figure out what works best for you.
By doing all of the above, you would not require any professional social media manager, and you would be able to handle your social media accounts, getting the maximum benefit out of it all by yourself. Know your audience, get creative with your content, analyze the results, and enjoy. These practices will help you create a healthy bond with your customers, eventually supporting growing your business.